P. Diddy's Cupid clothes

P. Diddy's clothing line is like "fashion Viagra".

The hip-hop mogul insists his clothing and fragrance range, Sean Jean, helps older men perform in the bedroom.

He said: "Sean Jean is fashion Viagra. I've had 40 year-old men tell me that once they started wearing Sean Jean, everything changed for them, including their sex life."

Although P. Diddy - real name Sean Combs - also has his own signature fragrance, including women's scent Unforgivable Woman, he has previously said the best smell is of "human".

When asked what the perfect perfume is, P. Diddy said: "Human! You shouldn't be showered in anything - a little of your own sweet-and-sour is the best mix."

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